Some of you may already know that I tend to worry a lot, it's just in my nature and there's no escaping it. I will let you know what I'm worrying about today and you will probably think this is just plain daft! I have just finished off putting some new semi precious gemstone & freshwater pearl jewellery on our website which is all fine and dandy. I mean the jewellery is really nice, even if I say so myself from a male point of view. Yes it's exclusive and made from natural raw materials from the ground and stuff but why are we selling it so cheap?
The subject of price has led to many heated debates between my wife and I over the last few years but now I think we've reached a compromise, kind of! Basically as it stands I want to sell our jewellery as cheap as possible and really create a buzz of excitement around our business. I don't want to sell cheap quality jewellery at cheap prices I want to sell great quality jewellery at cheap prices, and I want my customers to be astonished when they receive their items. For me, I know we will make less money but it makes more sense to sell jewellery to more women and keep them coming back for more! However when my wife pointed out that I was selling some of our jewellery at cost price she forced me to be a bit sensible, after all she is the brains of the partnership.
Most businesses selling costume jewellery are happy to crank up their prices and sit and wait for a few big sales, but for me that would just get me stressed and worried wondering why no one is buying anything. I get impatient and found out the only time I wasn't feeling worried was when I was selling things. With the prices being cheap I was selling more so in theory I was going to be far happier and relaxed.
This leads me onto the conclusion of today's blog and to state that unfortunately I'm not anymore relaxed today than I was yesterday. "Yes" it's now great that we're selling lots of jewellery and it's fantastic that we've introduced fine jewellery with semi precious stones, gemstones and freshwater pearls. BUT now I'm worried for an entirely different reason because I'm stressed that this jewellery is so nice and we're selling it so cheap that the orders will just keep on rolling in. Surely we'll be left with nothing and look like a laughing stock? I mean yes it's great that we're popular and selling stuff but we don't want to run out of things to sell do we?
I guess there's just no pleasing some people.....
No comments:
Post a Comment
Tell us your thoughts - we'd love to hear from you!