Don't Be Fooled By Over Expensive Fashion Jewellery!

As the title suggests, we reckon women of Britain and indeed the world over are unfortunately still being fooled into buying expensive costume jewellery. Unlike a lot of jewellery websites we want to be completely honest with our customers and let you ALL in on a little secret. Fashion jewellery is not fine jewellery, and you can be forgiven for spending a small fortune on real diamonds but not for Austrian crystal!!

What is Austrian crystal?

Gold crystal Butterfly Brooch £7.99 Alua Brooch £54

There is a huge misconception in the belief that Austrian crystals are something rather rare and very special. Infact, Swarovski jewellery use the exact same Austrian crystals that can be found in lots of sparkly jewellery. So although their jewellery is rather nice, it's the brand name that you are ultimately paying for. Austrian crystals are infact very common rhinestones known for their intense sparkle and diamond like qualities, and we include these very same crystals in almost all of our costume jewellery. The good thing is that we don't charge any extra for the brand!

Fizz ring £142 Star Domed ring £4.99

For sure, if you look around the highstreet shops you'll find cheap jewellery alternatives but they're more than likely to be made using imitation diamante. A plastic alternative and cheap fashion choice! We sell cheap costume jewellery and great value fashion accessories but we use top quality materials, and only ever charge a fair price! You can be confident that in our case the age old saying that you get what you pay for simply doesn't exist! In terms of costume jewellery you don't get what you pay for, and we want to educate women into realising that cheaper doesn't mean poorer quality. So women of the UK and worldwide please feel free to join the band wagon in our quest to satisfy your fashion needs without emptying your wallet.

Faceted Crystal ring £6.99 Merlin ring £98