Summer Holiday Fashion Fun!

With the longest day having just passed on Sunday, we're most definitely heading into the height of Summer. It's only a month until the start of the school summer holidays when inevitably the streets will be littered with 1000's of bored kids, and most of us will be gearing up for our yearly Summer holidays abroad. Or will we?

We have spent a lot of time this year researching our customers feedback, and naturally it seems that the recession has had a huge impact on families. As a UK business we want to do our best to help everyone, including ourselves to be able to pull through these difficult times and come out at the other end, fighting fit! Many of you said that you and your families will be still be scrimping and saving to keep that well deserved break abroad, whilst others said they will simply be making the most out of a good British Summer holiday. So it would seem that a resurgence in camping, caravaning, Bed and breakfasts and barbecue’s is certainly on the horizon. Out of all the feedback we received you ALL stated one very important necessity, and it was the obvious, buy cheap and save money! Prepared to ditch buying over expensive luxury items, you all said you’d be far happier to save money, and that included buying cheaper fashion accessories and costume jewellery. Of course, if you could still get high quality then that would be a real bonus!

We asked women what aspects of fashion are top of your list this Summer. Here’s what you said:

School clothes for the kids! As crazy as it would seem considering schools haven’t even broke for the holidays, typical conscious minded parents are thinking ahead by getting the difficult essentials out the way and then relaxing. With ASDA currently doing great deals on school wear, now is a great time to do that.

Underwear. Well, what can we say? When times are tough us women put even more care into the things that really matter, and it would seen that light airy underwear and the ability to deal with hot summer weather is a top priority. Maybe it’s a comfort thing, or is it something to do with Summer naughtiness and feeling much more kinky and sassy!

Shoes. No good having all the summer gear if you ain’t got anything on those pegs to walk and flaunt it! As women we adore shoes and they adore us. We can never have too many shoes. Gladiator sandals are big news this summer and a must have fashion accessory.

Cheap fashion jewellery. When you’ve finally managed to find those floral dresses and Summer holiday clothes you then turn to looking for the accessories and costume jewellery to compliment. Summer is a time for letting go of lots of inhibitions and really opening up your mind to new fashion ideas. Summer 2009 fashion is about wearing big, bright and bold fashion accessories. Finding cheap fashion alternatives is high on your agenda, but it has to withhold the same quality you’re familiar with. Fussy lot aren’t you, but thankfully we love a challenge and want to help by giving you cheap Summer fashion of the highest quality.